Small Business Websites
Tell us what makes YOU … YOU, and we’ll make YOU look awesome!
Building a business is tough. It is 24/7. If it was easy, everyone would do it. There are many moving parts to your business. Small business websites are just a small part of it. We recognize that and focus on understanding your businesses objectives and develop small business websites plans that reflect your revenue goals now, in 3 months, 6 months, next year, etc … And, like your business, we recognize that the plan will always be evolving.
Don’t be fooled by companies that that promise you can build a site in “minutes” for a low monthly fee. Even using these services, a basic site build takes ~80+ hours (design, pictures, content creation, learning how to use their system, etc…). Make your site a worthwhile investment that drives leads and reflects your business objectives.
Our small business websites service includes:
- Small Business Website Plan Development
- Responsive & Mobile Design (Google Compliant)
- Industry Specific Copywriting For SEO: Restaurants, Contracting, Retail, …
- Low Cost Maintenance/Updates (not monthly, but when you need it)
Businesses can easily be overwhelmed by the never ending “opportunities” to connect with prospective customers. It takes focus and prioritization of resources to ensure a maximum return on investment; both financial and time. Regardless of the scope of the project; websites, social media, local promotion, direct marketing, telemarketing, etc… Ignition Marketing & Consulting takes a simple four phase approach in enabling our clients to maximize marketing efforts:
1. UNDERSTAND THE BEHAVIOR OF THE TARGET CUSTOMERS
Rarely is there simply one profile of the ideal target customer. Additionally, rarely is there one trigger point that causes a prospective customer to engage with your business. Developing multiple ideal profiles of target customer segments ensures that messaging is 100% relevant to each target segment.
2. TOUCHPOINT PLAN DEVELOPMENT
To maximize engagement with each of the target segments, alignment of messaging and marketing tactics is mapped out across ideal channels of communications.
3. PLAN EXECUTION
Integrating selected offline and online marketing tactics, Ignition Marketing and our partners can execute on the simplest or most complex of marketing plans including digital marketing, customer communications, print and promotional advertising, public relations, and more.
4. MEASURE & ADJUST
The most critical component of any marketing effort is to measure your results and make adjustments as needed. Simple activities like connecting with new customers and asking them what they like about your company, your product, and why they made the decision to purchase or work with you can provide great insight into what parts of your marketing effort is working and what needs to be changed.